The ideal location for a MidiCi The Neapolitan Pizza Company
The best pizza franchises identify their guests before they pick their ideal locations
When the Sacramento Kings play next season in their new arena, fans need go no further than 728 K Street for a post-game bite. MidiCi The Neapolitan Pizza Company is under construction at that site now, just south of the new Kings arena. It’s an ideal spot for our restaurant, a location any of the best pizza franchises would love.
Our Sacramento, CA, location, which is expected to open in late summer 2017, will join our growing roster of franchise openings in 2017. We opened our flagship MidiCi The Neapolitan Pizza Company in Sherman Oaks, CA, in 2015, and quickly attracted investors excited about our unique concept. We’ve only just begun to open our franchised locations because we wanted to be certain that our locations were as close to perfect as possible.
Who our guests are
Before you can choose your ideal location, you have to know who your core demographic is. Our locations vary from city to city, but our guests are pizza-lovers of all ages who value making real, human connections as much as they value the thought put into every ingredient in every dish at MidiCi The Neapolitan Pizza Company.
We created our concept to be suitable for both the guest in a hurry and the guests who want to linger over a meal with drinks, appetizers, dessert and coffee. Other pizza franchises are mainly interested in high table-turns, getting their customers in and out as quickly as possible.
We offer a fine dining experience at the same value as fast-casual, which is why we created our own category called fast-fine. Our menu of authentic Neapolitan pizzas, salads, local craft beer and more is attracting all generations, but we find that Millennials in particular are drawn to our restaurants. Whether they want to grab a quick lunch of pizza and beer, celebrate girls’ night out or meet coworkers for drinks after work, MidiCi The Neapolitan Pizza Company is the ideal place.
Where our guests want to be
In some cities, it’s the prevalence of the college culture that makes the location ideal. In other areas, proximity to sports venues or upscale shopping developments is the right place for us. We tailor our ideal location to the personality of the communities we’re building in.
In Sacramento, the area near the Golden 1 Center has experienced a boon since the arena opened last fall. Our Columbia, MO, location, which opened early this year in the college town, has already garnered rave reviews, much like the Kissimmee, FL, location that opened around the same time in an upscale suburban shopping center.
With our commitment to authentic Italian dining, our wood-fired Neapolitan pizzas and our non-GMO ingredients, MidiCi The Neapolitan Pizza Company is already positioned to be among the best pizza franchises around. We have four locations open now, and you can expect to see an upward swing in our momentum over the coming months. Don’t just take our word for it; ask the 200 entrepreneurs who have already come on board to build franchises in their communities.
If you’d like to investigate the growth opportunities with what we believe is already one of the best pizza franchises in the country, please fill out the no-obligation form on this page to get started. You can download our free franchise report and explore our research pages.