Why pizza and brunch are the perfect pair

Posted Mar 3rd, 2017

More dayparts for your Neapolitan pizza franchise mean more opportunities to increase your revenues

Breakfast and brunch are big in the restaurant industry right now, and their popularity is growing. Pizza is also big in foodservice, and demand is also trending upward in this category. It seems only natural to put the two together, and we’re seeing a lot of independent pizzerias offering brunch service.

At MidiCi The Neapolitan Pizza Company, we offer a full brunch service that’s a big hit with our guests. Other pizza franchises in the fast-casual space don’t serve brunch — unless you count opening at 11 a.m. on a Sunday as brunch (we don’t). Brunch at our Neapolitan pizza franchise is served with all the attention to detail we’ve devoted to every other aspect of our concept.

A breakfast pizza topped with an egg-over-easy is part of our brunch menu at MidiCi The Neapolitan Pizza Company.
During weekend brunch hours, we offer a special menu including breakfast pizzas and mimosas. The additional daypart provides our franchisees a way to increase their earnings.

Why brunch matters

Brunch provides MidiCi The Neapolitan Pizza Company with another daypart to help our franchisees earn more revenue.

When we started our unique Neapolitan pizza franchise in Los Angeles in 2015, we were meticulous about our menu. We wanted to create an authentic Italian dining experience for our guests, a place where friends could come together. We wanted MidiCi The Neapolitan Pizza Company to be above and beyond other pizza franchises, and we would not settle for less than the best.

The culinary experts who crafted our menus are native-born Italians and acclaimed Los Angeles restaurateurs. Our recipes for pizza are based on the centuries-old tradition of Naples, the true birthplace of pizza.

Our Italian-roast coffee program is inviting for guests who want to grab a latte to go. Our appetizers and burrata plates are not only a delicious way to start a meal, they’re also great as happy hour or late-night snacks. We have a large selection of local craft beers and wines, and we also serve gourmet teas and desserts.

Such a varied menu allows us to make the most of lunch, dinner, late-night and brunch dayparts, and it’s just one of the ways we help our franchise owners attract new guests. It also helps us further stand out as a unique concept compared to fast-casual pizza franchises, which typically focus mostly on lunch and sometimes dinner service.

MidiCi The Neapolitan Pizza Company serves high quality, non-GMO food in an upscale dining space that looks nothing like a fast-casual pizza place — and has an atmosphere that feels nothing like it, either. We are focused on bringing people together in their community to reconnect over a delicious Italian meal, no matter what time of day it is.

To learn more

If you’re interested in discovering more about the opportunity to own a Neapolitan pizza franchise with MidiCi The Neapolitan Pizza Company, please fill out the form on this page to download our free franchise report or visit the research pages at www.MyMidiCifranchise.com.