Why pizza franchises are hot right now

Posted Mar 19th, 2017

And why MidiCi The Neapolitan Pizza Company is among the top pizza franchises to buy

A MidiCi pepperoni pizza fresh out of the oven.
MidiCi The Neapolitan Pizza Company is introducing a new standard for quality among top pizza franchises with our authentic Italian food and non-GMO ingredients.

If you’re looking into the foodservice franchise space, you already know that pizza franchises are hot. They’re so hot that even Starbucks wants to get into the pizza business, according to Fast Casual magazine. But in case you’re concerned by the sheer number of all those fast-casual brands crowding the space, don’t be — we’re here to tell you why MidiCi The Neapolitan Pizza Company is among the top pizza franchises to buy.

When we opened our flagship location in L.A.’s Sherman Oaks neighborhood in 2015, we had already put a lot of thought into every tiny detail. We knew we wanted it to look different from the fast-casuals. We knew we wanted it to feel different. And we knew we wanted our pizza to taste different.

So we went to the best of the best. Architect Sam Marshall, noted for his successful restaurant designs in Los Angeles, helped create a space that is relaxing and energizing. Neapolitan pizza experts Peppe Miele and Mario Vollera designed a menu that is modern while embracing the centuries-old Neapolitan tradition of pizza-making. Our franchise development team is stacked with experts who have put in a lot of time in the foodservice franchise arena and understand what it takes to win.

How well is pizza doing?

The $44 billion pizza industry keeps growing, and there are no signs of slowing down anytime soon, reports franchising magazine 1851. Darren Tristano, President of food industry research company Technomic, recently told 1851, “Pizza has been performing well over the recent years. As a mature segment of the industry, pizza remains a staple for American consumers and should continue to grow sales in the range of 4 to 5 percent.”

Tristano also noted that within the “lucrative” pizza industry, Technomic has noticed an uptick in the movement toward higher-quality ingredients and pizzas that guests can personalize to their liking. MidiCi The Neapolitan Pizza Company was already ahead on those ideas, since we use only non-GMO ingredients in our restaurants and have an interactive food line where guests can personalize their pizzas and salads any way they wish.

Why MidiCi The Neapolitan Pizza Company is poised to win

When you walk into a fast-casual pizza franchise, you know where you are and you know what to expect: a decent meal, served up quickly, at an affordable price. The atmosphere is like a Chipotle: It’s comfortable, but you wouldn’t really want to linger.

Compare that to the MidiCi The Neapolitan Pizza Company experience. Our new guests are met with one unexpected surprise after another. First, they can order from a menu of classic Neapolitan pizzas like the Margherita, topped with Italian crushed tomato sauce, whole-milk mozzarella and fresh basil; or they can personalize any of our pizzas to suit their tastes. Secondly, our menu of pizzas and salads is rounded out with appetizers, local craft beers and wines, coffee and made-to-order desserts. They’ll be able to enjoy sophisticated choices like artisan burrata and meat and cheese boards.

Guests line up to try the food inside MidiCi The Neapolitan Pizza Company.
People are the most important thing that can happen to anyone. That’s why we created a space where we can bring friends together.

The ambiance alone is incredible, reminding guests much more of an independent restaurant than a Chipotle. The gold-tiled wood-burning ovens that bake pizzas in 90 seconds, the curved marble countertops, the flexible seating and the live olive tree make the space feel like a cozy Italian courtyard. It’s a place where friends can reconnect and enjoy one another over a delicious meal. And all for about the same price you’d find at a fast-casual.

Our way of doing business is so different, we’ve created a new category for ourselves that we like to call fast-fine.

One look is all it takes to see how different MidiCi The Neapolitan Pizza Company is from all the other pizza franchises. One taste is all it takes to understand how much care goes into our concept. A pizza franchise is a smart investment right now; make sure you purchase the right one.

Learn more about our franchise

If you’d like to discover more about the leading contender among the top pizza franchises in the country, please fill out the form on this page to download our free franchise report or explore the research pages at www.MyMidiCifranchise.com.