How we’ve built a business that lets you replicate our success

Posted Jun 17th, 2017

Our unique style of dining and exemplary product make us stand out among pizza business opportunities

There is an old saying in business, “Go slow to grow fast.” This means take your time, plan accordingly, make all the necessary investments to launch the business correctly without cutting corners. Do all the small things right from the beginning, and then watch it grow organically. It’s sage advice, whether you’re looking at the dry cleaning business or pizza business opportunities.

However, many franchise brands try to go to market too early, before the model is refined. They think, “This model is good enough for now. We can fix it or upgrade later.” This almost never works out well for the franchisor or franchisees. You have only to look at some of the  pizza franchise opportunities out there in the fast-casual segment that are already crashing and burning to see how true that is. Some of them never carved out a competitive advantage in the market, or if they did, they didn’t entrench themselves within their communities or endear themselves to enough customers. Eventually, they were bound to lose marketshare to more patient and professional management teams who maintain the discipline to do business right.

MidiCi The Neapolitan Pizza Company is a “Go slow to grow fast” company. We planned for years to launch our prototype. And when we finally opened in Sherman Oaks, CA, the business took off.  

An overhead shot depicts various plates of food including a prosciutto-topped pizza, a kale salad drizzled with balsamic vinaigrette, a margherita pizza topped with a basil sprig and a rectangular plate of oils and spices. Forks, napkins and glasses are scattered throughout.
We hired internationally renowned Italian chefs to help us create our menu of authentic Neapolitan pizzas, appetizers, desserts and side dishes. As a result, MidiCi The Neapolitan Pizza Company offers a superior menu compared to other pizza business opportunities.

Traits for success

All successful businesses like MidiCi The Neapolitan Pizza Company have three things in common:

  1. They are unique. The business has to be able to cut through the clutter and grab the customer’s attention. The customer needs to think, “Wow. This place is different.” Whatever makes the customer go “wow” must be difficult to copy or the business will lose its competitive advantage. For instance, Chick-fil-A has customer service. McDonald’s has price and speed of service. Subway has speed of service and product customization.   MidiCi The Neapolitan Pizza Company has off-the-hook food presentation, product quality and unexpected friendliness, which creates connections. MidiCi The Neapolitan Pizza Company’s mission is “We bring friends together.”
  2. They are profitable. Every business must make money to sustain operations. The two largest costs in any restaurant operation are food and labor costs. Pizza is a high-margin business, because it doesn’t cost much money to make. Additionally, MidiCi The Neapolitan Pizza Company occupies a premium position in the pizza category, meaning we can charge higher prices, leading to higher margins and more manageable food costs. Additionally, for restaurants to be highly profitable, it helps to appeal to multiple dayparts.  With our 90-second bake time and personalized products, MidiCi The Neapolitan Pizza Company offers customers a high quality business lunch. Serving craft beers and wines by the glass and Italian appetizers, MidiCi The Neapolitan Pizza Company can capture the happy hour crowd. Because of our elegant atmosphere and late hours, MidiCi The Neapolitan Pizza Company captures both dinner and late-night business. Yet, we’re still casual and family-friendly enough to capture the family and date-night business
  3. They’re sustainable. Pizza is a mature and still-growing $44 billion segment. Research company Technomic notes that pizza is a lucrative market segment and is expected to continue growing at a pace of about 4%-5% a year. You probably don’t need to poll any farther than your own dinner table to find out how popular pizza is. The pizza business is  not going anywhere.
An aerial shot of a rectangular appetizer platter containing toasty sourdough bread, creamy burrata cheese and melon wrapped in prosciutto. The whole thing is drizzled with balsamic vinegar.
What other pizza franchise offers appetizers like this? You’ll only find this kind of superior product at MidiCi The Neapolitan Pizza Company.

We train our franchisees and their staff to make the recipes and recreate the atmosphere we’ve worked so hard to cultivate at MidiCi The Neapolitan Pizza Company. We have designed a roadmap to success, and you can see online what a big impression we’re making in the communities where we’ve already opened locations.

Now that we’ve taken the time to refine our business model and understand what works for our guests, our growth is taking off. Hundreds of franchisees have already come on board, but there are still many market opportunities with MidiCi The Neapolitan Pizza Company across the country.  

Learn more

If you’ve been exploring pizza business opportunities and would like to hear more about the chance to grow with MidiCi The Neapolitan Pizza Company, we invite you to explore our research pages. To start a conversation with one of our franchise development representatives, please fill out the no-obligation form on this page.